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Showing posts from November, 2017

Nine social media trends predicted in 2018 for marketers - AdNews

Nine social media trends predicted in 2018 for marketers - AdNews

Power of Social Media

L ast Friday, I attended the Trump protest rally at Boston Common. Which surprised me was that, at the very beginning of the speech, Speakman told rally to bring up the cell phone to post on Instagram, Facebook, Twitter, and other social media. This action emphasizes the influence of social media, emphasizes the power of social media. With the bloom of internet, social media became the most influential medium nowadays. Every traditional media enterprising is thriving to find a way to win. One of the strategies is utilizing social media. From Obama's success, we knew how critical role social media play in political movements. And there are even books to teach non-governmental organizational and protest rallies how to deal with social media (I accidentally read one in NEU library a few weeks ago). Alike politics, a business also need to utilize social media professionally to do marketing. But of course, politic is business as well. ...

Here's What We Learned From Staring At Social Media Data For A Year

https://www.buzzfeed.com/lamvo/heres-what-we-learned-from-staring-at-social-media-data-for?utm_term=.gjBqk09arX

【Original】Are we Chinese really excited about Trump's visit? Do we have "fans" in China?

I read this Reuters article on the train to the library today. Li and Shepherd mentioned that " On platforms such as the Twitter-like Sina Weibo, Trump’s Chinese supporters, who admire his business success and a free-wheeling style unconstrained by political correctness, are far more prominent than detractors ". As a Sina former employer, I admit that Trump's news and videos are helpful for feeds.But do we really have fans in China?  I doubt it. http://www.reuters.com/article/us-trump-asia-china-popularity/chinese-fans-prepare-to-welcome-rich-powerful-free-spirit-trump-idUSKBN1D71BW

Trump's Twitter account disappeared for 11 minutes

The very special active poster on Twitter, U.S President Donald Trump lost his account for 11 minutes tonight. Neither a hacking nor violating operating,  the inadvertent deactivation due to "human error". The official Twitter Government account stated:“The account was down for 11 minutes, and has since been restored. We are continuing to investigate and are taking steps to prevent this from happening again.” Unsurprisingly,  people cheered a little bit and had so much fun with the ten-minute deactivation. We don't know whether this is a real "incident". No other official statement has been done yet.

Welcome!

Hi! My name is Chen Chen. I'm a graduate student in Northeastern University, majored in corperate&organaztional communication, with a concentration in Social media and online community. In this blog, I will share my analysis of enterprises' actions on social media. Please feel free to comment or contact me! Chen